6 Tips To Improve Your Image As A Music Artist In 2021
If you’re an entertainer or a musician, just creating good tracks or having great talents isn’t enough. It is equally as important to have a good brand image and to have a distinct, recognizable, and beloved persona that people can resonate with.
The music industry is full of fierce competition and it has no dearth in the number of talented people who are vying to become a household name. In this environment, it is important to set yourself apart and grab the attention of the common audience in more ways than just showcasing your music.
In this article, we’re dishing out 6 great tips that will help you curate a great image for yourself in this competitive and cut-throat industry. Keep reading to know what we have in store for you.
1. Develop Your USP
Before getting right into campaigns and shoots, it is important to develop a USP (Unique Selling Point). Basically, a feature or quality that sets you apart from those in your cadre or group. This can be in terms of your songs, the aesthetics of your releases, how you dress, and even your visuals. It can even be an activity, such as the way you interact with your audience. Even the smallest USP can blow up and help you garner as well as keep your fans. For instance, Lady Gaga’s eccentric and out-there fashion sense became a major USP of hers, which allowed her to carve a piece of hers in the history of both music and fashion.
2. Use Social Media To The Best Of Your Abilities
I’m sure by now we’ve all realized how powerful social media can really be. With the right kind of looks, style, and pictures, social media can make a celebrity out of anyone. Having a well-curated social media page helps you build an excellent brand image, and get people’s attention on you, which can boost your music career as well. Make sure that you put effort into taking pictures and flaunt your own sense of style. Don’t post sub-par content, poor quality, or doesn’t fit into the aesthetic that you are trying to push. Maintain your feed well, post frequently, and always dish out quality content. If you feel like this might be a bit beyond your comfort zone, don’t hesitate to hire a social media manager that will make your work several times easier.
3. Have Good Collaborations and Sponsorships
In this day and age, collaborations and sponsorship campaigns can make or break your brand image. As these activities become more common-place, people have begun paying more attention to the kind of companies, brands, causes, and people that artists collaborate with. When you go for such deals, make sure to pick the right opportunities, which resonate with you, your art and aesthetic as well as your audience. Pick those options that provide value to your and your people. For instance, collaborating with music-learning platforms like instrument global, which allows people to learn and develop their musical abilities with ease, is an idea that can inject value into your fans’ lives and build more interest in your music as well.
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4. Engage With Your Audience
The success stories of some of the biggest artists in the industry come largely from the fact that they appealed and engaged with the audience in a way that left a lasting impact. A great example here is BTS, who worked to interact and engage with their fans from long before their debut and continue to do so, through special content whether it is their behind-the-scenes videos or game show, social media replies, merchandise, and more. Find new and interesting ways to interact with your fans and audience, and make them feel like they are a part of your creative process as well. You have live sessions, giveaways, and even take their suggestions and include them in your artistic process to let them know you’re being heard.
5. Always Be Your True Self
When creating their brand image, most people tend to try and establish a fake person that is unlike them. They usually try to present an image that is affluent, luxurious, and expensive, even if it isn’t like them at all. Not just that, they also try to be like other big names in the industry, to become popular as fast as possible, instead of being themselves. This is a big no-no. Regardless of everything, always be your authentic self and present an image that is you, just you. It is normal to present a side that is more organized, cleaned up, and flashy than usual. That is expected. But don’t try to become like someone else and wipe away your true persona.
6. Develop A Proper Press-Kit
A press kit is a well-curated kit containing your artistic work and press release. A press kit generally contains a bunch of professional pictures, a press release, an mp3 file of your music and artwork to go along with it, and a video, if applicable. This can then be sent to various platforms for publicity. A press kit helps ensure that there is consistency in terms of your image and presentation throughout various platforms and that all your work is well-organized. Make sure that all the materials in the press kit are high-quality and rechecked numerous types for any mistakes or problems.